Another fantastic post from Logic+Emotion
The always dependable David Armano has delivered another brilliant post, this time on Developing an Experience Strategy in 4 Parts. Too few people realize that experiences and entertainment need to be thought of and planned as rigorously (if not more so) than other, more common business processes. With all the talk of the creative economy, one too often acts as if this was simply a case of throwing some pixie dust called “creativity” onto the existing organization, with no need to think through the logic(s) and the new processes this would require. This is why so many projects that are supposed to enhance creativity and innovation ultimately fail.
