The Marvel of Service
I haven’t ridden a train in Sweden for ages. Am now sitting on the X2000 from Stockholm, and through fortune’s grace, in 1st class. An interesting experience. The seats are comfortable, the internet is free, and I was just served a very passable lunch. I have three hours to work, and there’s even an electric outlet (something one nowadays needs to hunt for for more than an internet access point).
Free internet and coffee is not a big cost for a company, but one feels remarkably cared for when these things are present. The question is, why aren’t these made available in 2nd class? It makes no real economic sense to deprive people of something that would cost approx. 19 cents per user. Damn, most people would be happy to pay a euro extra for this…
Why can’t people accept that internet access and coffee should be seen as part of the infrastructure, not “extras”?
